Burn Stewart Distillers has relaunched its Scottish Leader Supreme scotch whisky in the Far East in a rectangular 70cl bottle designed to provide a luxury look & feel by Bonsey Design Partnership, Singapore & produced by Rockware Glass at its spirits plant in Scotland. It forms phase 2 of the company's major investment thrust within Asia, which has seen the brand consolidate its position as the clear leader in the `Standard' imported Scotch Whisky segment in Taiwan, & its introduction into mainland China. The designers' objective was to give Scottish Leader Supreme the quality, premium look of imported Scotch Whisky with a luxury look & feel to give it shelf stand out. They retained the rectangular shape, which, according to extensive research is a positive & unique feature in the local market.
