Schweppes is taking on premium mixer rivals like Fever-Tree with the launch of a posh range - as well as a fresh look for its core drinks backed by a £6.6m spend. The new "distinguished" Schweppes 1783 range was designed "to pair with premium spirits" and would compete against "all premium mixers" said Simon Harrison, marketing director at Schweppes owner Coca-Cola EU Partners. "We're not just competing against premium tonic waters," he added, "We're trying to create a new market by thinking of spirit combinations that are not traditionally mixed in the mainstream, like tequila." The new range comprises: Crisp Tonic, Light Tonic, Salty Lemon, Quenching Cucumber, Golden Ginger Ale and Aromatic Floral Tonic with Golden Ginger Ale ready to roll out exclusively to the on-trade in a 200ml bottle, with other variants launching in the same format to the on trade ahead of grocery.
