Sazerac Acquisitions Suggest Global Growth

Sazerac’s recent acquisition of Southern Comfort and Tuaca was “surprising” since it suggests the producer is looking to expand its presence outside of the US, an analyst has claimed. According to Jeremy Cunnington, senior alcoholic drinks analyst at Euromonitor International, 99% of Sazerac’s global 169 million litre sales occur in the US, with the remaining 1% sold in Canada, meaning its recent acquisitions from Brown-Forman signify a “large leap” for the group. “The key gain will be Southern Comfort,” said Cunnington. “The majority of its sales are in the US and the UK, with 63% and 12% respectively of its global volumes generated in those two markets. This equates to 0.5% and 0.7% volume shares of US and UK spirits, respectively.