For two years, Sainsbury's featured a sparkling wine under its "Basics" that weighed 560g, almost 20% lighter than the category norm. "In working with WRAP on their overarching GlassRite project,the lightweighting of both imported glass, champagne & sparkling wines is something of which we are very supportive." said Head of Packaging, Stuart Lendrum. "While we are fully committed to optimising the overall use of packaging, we are also very aware that wine is an exploratory category where many factors combine to influence the purchasing decision; "If you're in store comparing one Cava against many others, would a customer notice a difference in weight of 100g or more? I would say it would be almost imperceptible. But in terms of furthering reduction within the overall groceries category, then it most certainly would. Sales of our Basics sparkling wine were totally unaffected by the reduced bottle weight."
