A new brand identity for International Beverage's blended Scotch whisky Catto's has been captured in a striking new bottle and packaging design. The result is a dynamic new look which captures the history of the whisky's founder, James Catto, an ambitious businessman and pioneer of blending who was one of the first to ship whisky around the world when Catto's was established in Aberdeen in 1861. The new bottles were produced by Ardagh Group from a new brand proposition, with primary and secondary packaging designs by JDO Brand & Design; the label was produced by Royston Labels. The label shape, which takes inspiration from a boat's bow, was designed to sit within the bottle's wave feature intensifying the lines created in glass. From concept designs, Royston Labels had to combine many different decoration techniques in order to achieve the desired end result. For more information, please visit: www.roystonlabels.co.uk
