Over a hundred delegates from the food and drinks industries attended Rockware's "Fresh Thinking" conference in York. Under the theme, "What Will the Future Look Like?" speakers included international brand consultant Dorothy MacKenzie, Tesco's Head of Packaging Design, Jeremy Lindley, and Martin Thatcher from the leading cider company that bears his name, inspired the audience with their insights and examples. An important element of the day was a display of Rockware's current creative work in-progress. "The opportunity for delegates to touch and feel conceptual containers and to share the insights from recent qualitative and ethnography research on 50+ consumers was welcomed by all the delegates who attended," says Rockware's Marketing Manager, Sharon Crayton. For a full copy of the press release please email: sales@rockware.co.uk
