Rockware Uses Psl To Uplift Charles Wells Brands

Charles Wells has moved 3 of its acclaimed premium off-trade bottled beers from paper labels to PSL (pressure sensitive labelling) to increase shelf standout, reflect the premium positioning and create greater synergy with the on-trade pump clip. Wells Bombardier, Wells Banana Bread and Wells John Bull are all filled in Rockware glass bottles and Rockware also applied the labels. The amber bottle is used for the UK, European and N American markets. Wells Bombardier English Premium Bitter is a superior quality 5.2% ale brewed with the finest malt barley and, as with other beers from Wells, uses natural mineral water from an independently credited source - Charles Wells' own well.