Rexam Glass has launched a brand new concept in beverage packaging technology for Strongbow cider, which features a unique combination of plastic and glass. Working in conjunction with Bulmers, Rexam has developed an innovative plastic handle system for 660ml glass bottles of the market leading cider drink. The handle is designed to make the new Strongbow bottles easy for for consumers to hold and help maintain product temperature. The plastic handles are then applied to bottles after filling in an automated process at independent packaging plants. The clear glass bottle forms part of the new look Strongbow brand and has a decorative embossed neck featuring the trademark arrowhead logo. Rexam also produces 1 litre, 330ml, and 275ml bottles. The firm has a reputation for providing state-of-the-art decorating solutions. (whole item)
