Bordeaux brand Cordier has redesigned its Collection Privee label aimed at the UK off-trade. A Bordeaux Rose, Sauvignon Blanc and Merlot will launch the range with an RRP of £5.99. Paul Shelton of UK agent PLB said: "Collection Privee is a great way of initiating consumers into the true taste of Bordeaux at an opportune time when branded Bordeaux wines over £5.00 are experiencing real growth.".
Origin
Unknown
Journal Title
Herpers 20 April 2007 9
Sector
Packaging Abstracts
Class
PA 169