Redesign Label For London Hill Gin

Edinburgh-based design agency Graphic Partners has redesigned the label for Ian Macleaod Distillers' London Hill Gin to give the brand a more contemporary look with greater shelf presence. The clean finish has been reinforced by new black and metallic silver labelling and fine gold touches. Key elements of the brand, such as its 220 year history and its mix of herbs and spices, are highlighted on the label. There is a small line illustration of juniper berries. The gin is packaged in 70cl and one-litre white flint glass bottles.