Ehrmanns Wine, which owns the Blue Nun range, is adding red and white variants to the Brightpink rose it launched in 2005. Packaged in the same distinctive recyclable aluminium bottles, Brightred and Brightwhite will be hitting shelves in August in the impulse and independent sectors. The product is aimed at younger, particularly female, wine and RTD drinkers.
Origin
Unknown
Journal Title
The Grocer 22 July 2006 63
Sector
Packaging Abstracts
Class
PA 3