Supermarket giant Waitrose said it is pushing for a gradual change in the UK's recycling culture, at both government and consumer level. Speaking to Packaging News at the third EU Bioeconomy Stakeholders Conference, Quentin Clark, head of sustainability and ethical sourcing at Waitrose, said the high-end grocery retailer wanted consumers and local councillors to accept that weight of packaging is not necessarily as important as the recyclability of packs. Clark said: "Both things are not always exactly the same. So it is conceivable that you would actually have an increase in packaging waste but is much more kerbside recyclable to the consumer. Our goal is that we will make it as easy as possible for consumers to recycle the least amount of packaging." For more information, please visit: www.packagingnews.com
