Rebrand For Cobra Beer

Cobra Beer is targeting new drinkers after being handed a refreshed brand identity from design consultancy Echo. the brand called on Echo to emphasise Cobra's premium positioning and world beer credentials "while retaining its Indian heritage." According to Echo, the brand mark has been redrawn while the iconic green and gold colours have been "retained, but enriched." The new label includes "smooth contour lines appearing subtly in the background."