Diageo has released TV advertising for its Quinn's fruit ferment, as part of an £8.5m marketing spend behind the brand. The drink, launched in April, was described by Diageo as the first of its type and a natural evolution of the ready-to-drink category. Made from 100% fruit, Quinn's was developed for people in their mid to late 20s and Diageo said it represented its biggest new product launch in 5 years. The drink is packaged in a 250ml bottle.
Origin
Unknown
Journal Title
The Grocer 8 July 2006 56
Sector
Packaging Abstracts
Class
PA 10