As part of a new communication strategy, Lomza Brewery (Poland) has launched the Lomza Jasne Beer in a premium new bottle design. The design brief was to create glass packaging that capture the company's historic identity while retaining key brand icons and features. Working in collaboration with Ardagh Group in Poland, in-house designers used their creativity and technical expertise to develop a range of different bottle designs to meet the brief, from which the final shape was selected. "The bottle's fresh look is achieved using two design techniques; traditional embossing and debossing. It has a 500ml capacity and is tall and imposing, giving it real shelf stand-out" explains Roman Sobecki from Ardagh's design department, Gostyn glassworks.
