UK-based Belvoir Fruit Farms reports it has seen a 38% year-on-year rise in sales of its presses & cordials in the pub trade as consumers upgrade to more premium soft drinks. The company has now launched Fruit Crush, produced in response to the demand for soft drinks which are tasty, high quality & naturally additive free. A reformulation of Good Stuff, Fruit Crush is made with 40% real pressed fruit & blended with Belvoir spring water to produce a 100% natural soft drink, without any artificial flavourings or additives. The products is available in new, smaller, more convenient 12 (glass) bottle cases and has stronger on-shelf presence with bold new labelling. Hand drawn illustrations highlight more clearly that the drinks are made from "real" ingredients with no preservatives.
