Potential Investment

The head of Brown-Forman has hinted at the prospect of the company building its own Scotch or Irish whiskies production facility as an alternative to an acquisition in either category. During an investors conference in New York, Paul Varga, CEO, was quizzed about the idea of building a distillery in either Ireland or Scotland, as potential acquisition targets in the two whiskies categories are limited. "That's absolutely an avenue, if you don't have availability through acquisition, and that is an obvious area for investment for the company. It fits nicely with Brown-Forman, where we'll have a longer horizon." he said.