Pink 47

Pink 47 is a new London dry gin aimed at women. It comes from Old St Andrews, producer of the golf ball novelty bottle whisky range. The packaging for Pink 47 takes its design cues from the pink diamond, and its definitely another innovative approach to design from a company whose products are renowned for it. Packaged in glass, in the shape of a diamond, the label and typography reflect a 50s vintage style that is reminiscent of the gin martini era. The product has a recommended price of £18-19, which is not surprising looking at the intricacy of the bottle and the high-spec formulation of the contents.