UK Britvic & PepsiCo UK have launched a new range of 600ml PET bottles across their carbonates range, a first for the UK. The new bottle format will offer consumers a bigger bottle & better value for money. The new format rolled out at the beginning of April, & is now available across the no & low sugar variants of Britvics leading carbonates range, including Pepsi Max, Diet Pepsi, 7Up Free, & Tango, replacing the current 500ml range. The new packs will encourage consumers to switch to no sugar variants thus promoting healthier lifestyles. Britvic reports that research for the new 600ml format highlighted a massive increase in consumer purchase intent for a 600ml product, with consumers stating they were 84% more likely to purchase the new range of 600ml bottles ahead of existing products.
