French multinational Pernod Ricard is gearing up for the holiday season in the US with a raft of special packs in time for Christmas. Its key brands are all involved. Chivas Regal gets three value added packages; Chivas 12 Year Old comes with two Chivas rocks glasses; the 1.75cl size comes with a branded glass decanter, while Chivas 18 comes complete with branded ice bucket and wooden box. The 75cl Jameson is available with two rock glasses, while Martell VSOP and Noblige Cognacs will include branded snifter glasses. The ultra-premium Martell Cordon Bleu has a special blue lacquer box and its XO is available in a wooden gift box.
Origin
Unknown
Journal Title
The Spirits Business November 2007 62
Sector
Packaging Abstracts
Class
PA 238