Pernod Ricard Launches Absulut Denim

Pernod Ricard and denim designer Loren Cronk have teamed up to introduce Absolut Denim vodka, a limited-edition bottle encased in a denim gift sleeve that can keep the bottle cold for up to two hours. Absolut Denim will be launched in travel retail through a multi-media marketing campaign that includes QR codes that allow consumers to look at cocktail recipes.