Pernod Gives Personal Touch To Whisky Range

Pernod Ricard UK gave shoppers an opportunity to personalise select bottles of whisky from its wide portfolio with the launch of its "Your Signature Spirit" marketing campaign. The campaign was designed to drive consumers, via on-pack communication, to a dedicated micro site, www.yoursignaturespirit.com, where they could personalise bottle labels. Dan Reuby, customer marketing director for Pernod Ricard UK said: "Consumers increasingly expect more from brands - they want to be offered something that is unique to them and allows them stand out from the crowd, especially at key seasonal times. We have responded to this demand and thanks to technological advances, we can offer products and services on a far more individual level."