Perfect Fit For The Fridge

Aspall ciders are usually sold in a unique bottle designed by Beatson Clark, but the award-winning cider maker wanted a shorter bottle for the on-trade as the bespoke design is too tall for most pub and bar fridges. Now, the company has given its range of bottled ciders a new look and six products are now on sale in pubs or bars in Beatson's standard 500ml amber lightweight Vichy bottle which has a crown neck finish. "We love the iconic bottle that we've been using for almost 100 years, but its now too tall for the fridges in most pubs and bars," said Polly Robinson. "In many pubs the bottle is kept on its side, which means that our products don't catch the eye of customers choosing their drink from the other side of the bar. We wanted our product to stand upright, so asked Beatson Clark to supply a slightly shorter bottle for us." For more information, please visit: www.aspall.co.uk/

Author
Un-named
Origin
Unknown
Journal Title
Ibp Sept/2014 12
Sector
Packaging Abstracts
Class
PA 1094

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Perfect Fit For The Fridge
Ibp Sept/2014 12
PA 1094
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