Passport Scotch Launches Urban Art Bottle Design

Chivas Brothers-owned Passport blended Scotch whisky has partnered with UK urban artist Jim Vision to launch a new marketing project and limited edition bottle design. The Urban Art Project will launch in Brazil, Mexico, Angola and Central Europe, where Passport aims to capitalise on its “rapid growth”. For the project, Vision created a piece of canvas street art to “capture the essence” of Passport whisky (below) that was then used as the basis to create the brand’s limited edition bottle. Chivas Brothers said the bottle design aims to engage millennial consumers and will be launched in five markets, including Spain, Portugal, Bulgaria and Poland, this month.