The growth rate of the packaging market in China is 12%, with packaging manufacturers coming to realise that packaging lures customers, as well as protecting the product. China is becoming an important market for the paper and board packaging sector as it becomes increasingly open, with more sophisticated consumers with higher expectations. The number of packaging producers has increased dramatically,a nd the industry now employs approximately 3M workers. The Chinese market is heavily regulated ad this has posed problems for new entrants. China has recently become a member of the WTO and this has helped to open up the country's markets. The concept of packaging in China in the 1970s was an alien concept, but consumers now want colourful sophisticated packaging.
