Packaging Affects The Senses!

It's official, when it comes to packaging, we have lost our senses. New research from Packaging Innovations London suggests that our sense of taste, smell and even feel is directly affected by the packaging a product comes in. In a trial, otherwise identical products were rated 35% better overall, simply due to the packaging they were associated with. For instance, perfume was thought to smell 60% nicer and wine tasted 53% better and consumers thought a t-shirt felt 10% more superior, simply if it came in a higher quality pack. The impact of the packaging over senses was so high that people were prepared to pay, on average, nearly three times the price for identical products.