Packaged Spirits Designed For Men

PLM Redfearn has produced a 275ml bottle for the recently launched Bacardi Rigo brand. The striking bottle was designed by Jones Knowles Ritchie and is designed to create a more masculine style which will differentiate it from other premium packaged spirits. The pack is decorated with a premium print design. The 5.4%ABV dry blend of Bacardi rum with lime and soda is intended to target 18-30 year old male consumers. (whole item)