On-Pack Promotion

Opihr Oriental Spiced Gin has launched its first on-pack promotion going into stores across the UK. The promotion takes the form of a luggage tag attached to the red and gold cord at the neck of the Opihr Gin bottle, giving consumers the chance to win the adventure of a lifetime, joining the infamous "Rickshaw Run" across India in April 2015. Brand owner Quintessential Brands is running the promotion to encourage purchase and social media engagement, with entries via the Opihr Oriental Spiced Gin Facebook page.