Owens Corning, a world leader in building materials and glass fiber reinforcements, launched on 11 September 2008 a full set of business solutions to help its building materials customers enter an emerging & growing market category: re-insulation. "Despite major strides in energy efficiency, the No.1 user of energy continues to be buildings, more than industry & more than transportation," said Roy Dean, president of the Owens Corning Insulating Systems Business. "Nearly 80M US homes are estimated to be under insulated according to DoE standards, & the launch of these re-insulation solutions focus on changing this reality for consumers, our customers, our company & our country. This is a tremendous opportunity for all stakeholders, given that less than 1% of the re-insulation opportunity is currently estimated to be captured each year".