Popular on-trade wine range, Oliver & Greg's has announced a full brand refresh and packaging re-design for its range of much-loved world wines. The new design will communicate an enhanced warmth and personality in line with the charismatic, globetrotting nature behind the brand. Designed by Jones Knowles Ritchie, the new packaging stays true to Oliver & Greg's bold, clear style. Featuring a gold foil, embossed brand marque and thicker paper stocks, as well as a reshaped logo, the much-loved wine will now be available in a slimmer, more elegant glass bottle. The white wine offerings will also be presented in a clear flint bottle and the range includes a 75cl, a single-serve 187ml bottle and a 20cl Prosecco offering.
Origin
Unknown
Journal Title
Ibp October 2015 42
Sector
Packaging Abstracts
Class
PA 1171