O-I'S Wine-Sized Cider Bottle

Owens-Illinois is helping Indiana-based Oliver Winery to differentiate its BeanBlossom Hard Cider, by re-launching it in a shareable 750ml glass bottle. According to owner Bill Oliver, the large glass format gives the brand a premium image and enables consumers to fully appreciate its flavour. Founded in 1972 ,the winery is one of the largest in the Eastern US. It branched out into cider in the mid 1980s and, until recently, distributed its BeanBlossom Hard Cider in single-serve aluminium containers. The 750ml glass bottle helps the product stand out from other mainstream hard ciders sold in single-serve multi-packs by creating a shareable, sensory experience similar to wine.