The Famous Grouse has launched a premium version in new glass packaging developed by O-I, which features a host of new innovations. The new pack, for The Famous Grouse Mellow Gold, will also be introduced across all main sizes of the parent brand. The two initiatives have been designed to capitalise on the growth in premium blended whisky, and challenge perceptions around Bended Scotch. O-I has been lead developer on most sizes in the portfolio and has produced the first 70cl bottles to come to the market. This container for The Famous Grouse is the first lightweight design made at the plant using the more traditional blow-blow process. Scott Gibb, UK Commercial Lead for O-I said: "This is an exceptionally light container for the blow-blow process. Several glassmakers have lighter standards, but we believe no one has ever made such a complex, shaped and engraved spirits bottle at 420g before. It required careful parison design to ensure good glass distribution."
