A new bottle developed by O-I for cachaça spirit maker Yaguara has debuted in Brazil. The bottle was created for the new ultra-premium spirit through a design partnership between UK artist Brian Clarke, the O-I Covet™ team and Yaguara. The new bottle creates a differentiated shelf presence to support Yaguara’s high-end positioning for its cachaça brand in the global market, which is a high proof, cane-based spirit and the national spirit of Brazil. The bottle, which reflects Brian Clarke’s artistry, is made at O-I’s Soacha, Colombia, plant. Covet™ is O-I’s collection of luxury packaging products. “Covet’s luxury product and service offerings were the perfect match for Yaguara’s business objectives,” said Rildo Lima, vice president and general manager of O-I’s Covet™ brand. “O-I is proud to support Yaguara’s strategy to create a new sense of luxury in the cachaça category. Offering this prestige product through a genuine work of art raises the profile of cachaça spirits in global markets.” "O-I has been an integral partner in getting Cachaça Yaguara to market,” said Thyrso Camargo, co-founder of Yaguara. “Their commitment to breaking the boundaries in glass and bottle design has led to the fantastic product we have today. Consumers have responded very positively to the product at both the launch events in Brazil.”
