Owens-Illinois (O-I) has launched a Global Design Book to provide inspiration for brand owners and design agencies looking for fresh ideas in glass for their foods and beverages. O-I has drawn together more than 100 glass designs from around the world and the collection illustrates the beauty, versatility, brand differentiation, colour, shape and decoration variations available in glass in a way no other packaging material can match. Andres Lopez, O-I’s CEO says in the foreword to the book: “Many studies tell us consumers love glass. It’s their favourite package. Only glass evokes wonder: the pleasure as you pick up an ice-cold beer bottle, the craving as you open a jar of your favourite spread, the anticipation as you watch the sommelier uncork your champagne.” The entries are new product designs developed over the last few years by O- design teams either from a received brief or with customers’ design agencies across each of the five continents on which the company operates. The book is being distributed to O-I customers and design agencies around world. Further applications for a copy can be made to info@o-i.com.
