O-I is continuing to win awards in many different segments; in NAB, beer and wine around the world, showing the flexibility of glass as a packaging material .O-I, the world's largest glass packaging manufacturer, has, once again, demonstrated that glass bottles in innovative designs are key to creating successful brands, attracting consumers attention and setting new trends. The company has won awards spanning many different segments; NAB, beer and wine around the world, showing the flexibility of glass as a packaging material. New design features such as O-I's innovative internal embossing technique are gaining importance. Among the glass bottles to be recognized for their innovation and creativity is the Gize-bottle, which is produced by O-I for the Gize mineral water from Canadian Mineral Water S.A. (CMW). It has received a total of ten national and international awards, including the Gold Pentaward 2011, triumphing in the beverages category over almost 1,000 competitors from five continents. The Gize bottle, designed by advertising agency Zweipunktnull, in close collaboration with O-I, has an elegant shape, clear lines, a slim, tapered waist and a shoulder and base of the same diameter. O-I has also won a number of recent awards for its own innovations, including a Gold Pentaward 2011 for the Vortex® bottle, which enables specially designed grooves to be applied to the inside of the bottles neck. The Vortex® package also received an Industrial Design Excellence Award (IDEA) from the Industrial Designers Society of America earlier this year.