O-I Innovation Gives The Long-Neck Bottle A Makeover. New Vortex Bottle Launches With Miller Lite

O-I has introduced the latest in a line of innovations. O-I's new patent-pending Vortex bottle, designed to differentiate the product on the shelf, is debuting in N America with MillerCoors' Miller Lite beer. The innovation is being hailed as the most significant change to the long-neck bottle since the twist-off cap. Made using O-I's proprietary internal embossing technology, the Vortex bottle features specially designed grooves on the inside of the bottle's neck. The exterior surface of the bottle remains smooth, allowing for easy labelling. O-I has a variety of internally embossed stock patterns available, or can crate custom packaging designs to suit any beer, wine, spirits etc. For more information, please visit: www.o-i.com