Global glass manufacturer O-I is staging an innovative stand at Drinktec, aimed at encouraging visitors to rediscover the natural beauty and emotional qualities of glass. Leading contemporary designer Francesco Lucchese is sharing his personal interpretation of glass at the Munich fair, which acts as an international crossroads for the drinks industry, bringing together people, businesses and ideas. According to Lucchese, the expansive exhibit is a "natural scenery where all elements will emphasise sustainability, health, purity and the unique benefits glass offers us everyday." By presenting glass in this innovative say, the O-I stand provides an oasis where visitors can reconnect with the natural qualities of glass and think about the role glass packaging plays in their lives.
