O-I & Damrak Gin Target Us

O-I recently completed a line extension for Lucas Bols, the world's oldest distilled spirit brand. O-I Netherlands has been sole supplier of the 75cl bottle for Lucas Bols "Damrak Gin" for many years. The line extension introduces 70cl and 1-litre sizes for foreign markets including the US and Europe. The objective is to develop sales in the US, where sales of premium gins are on the rise, and in other selected EU markets where the Lucas Bols has distribution arrangements in place. To enhance Lucas Bols position int he premium segment, O-I upgraded the design for the 70cl and 1-litre bottles.