O-I Bottles Win German Design Awards

Two O-I glass bottles have won in the packaging category at Germany's Red Dot communication design awards. Bottles for True Fruits smoothies and Veen mineral water were among the 55 packaging winners of the 470 advertising products that were recognised in the competition. Over 6,100 products from 42 countries were submitted. Inga Koster, head of marketing & finances at True Fruits, said it was important to choose a packaging material that fitted the brand identity. "The True Fruits packaging material and the design have to pinpoint the corporate philosophy - 'true fruits, no tricks' and convey the pureness and high quality of the product," she said. Other winners in the packaging category include Highland Spring's Gleneagles water, New Amsterdam Gin and a pack for Spanish salt company Soso.

Author
Un-named
Origin
Unknown
Journal Title
Press Release 26 October 2009
Sector
Packaging Abstracts
Class
PA 451

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O-I Bottles Win German Design Awards
Press Release 26 October 2009
PA 451
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