O-I'S Helix Bottle In The Uk

O-I's "twist to open" Helix bottle continues its conquest. It is now int he UK after establishing itself throughout Europe. The bottle has an original design with a floral decoration made in the O-I Innoval factory located in Chazelles sur Lyon in the Loire, France. Helix allows the consumer to open a bottle of wine without a corkscrew, thanks to a simple "twist" while preserving the distinctive "pop" which is the hallmark of a cork closure. It was developed and marketed by O-I and Amorim, specialists in glass packaging and corks. Glass and cork are recyclable, so Helix is also an answer to environmental challenges.