Noveltea Aims To Tell Its Tale With New Label

Noveltea has recently launched The Tale of Oolong alcoholic tea, with labels from label.co.uk The label's designs tell the story of the tea's origins in visual format on the front of the glass bottle, coupled with a brief description on the back. Each "Tale" uses a different colour accent, which runs across all marketing materials, to help promote a strong identity and make it easier for customers to identify the different blends quickly and easily. The team also chose to include hot-foil stamping on the labels to highlight key elements and to give a premium feel to the brand.