New Website For Beefeater

Chivas Brothers has reinforced the links between Beefeater and London with the launch of a new interactive website exploring the brand's heritage. The site is the latest development in the company's major re invention of the brand. The homepage, www.beefeatergin.com - is based on a map, enabling users to navigate the city to explore elements of the brand's identity.

Author
Un-named
Origin
Unknown
Journal Title
The Drinks Business July 2007 72
Sector
Packaging Abstracts
Class
PA 206

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New Website For Beefeater
The Drinks Business July 2007 72
PA 206
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