New Travel Pack From Bombay Sapphire

Bombay Sapphire's new travel retail packaging created by Webb Scarlett deVlam gives the brand high impact in the competitive travel retail environment. The pack, entitled "region" takes its inspiration from the sophisticated cocktail glass designed for Bombay Sapphire by Eva Zeisel. Using innovative printing techniques to emulate the prismatic reflections of the glistening sphere of Zeisel's glass, imagery of the iconic blue bottle with its geometric shape appears on every side of the carton. The prismatic spheres appear to magnify key messages on the bottle, cleverly communicating the botanical ingredients. To see the pack, please go to: www.moodiereport.com/document.php?c_id=31&doc_id=22443