New Packaging For Jameson'S Irish Whiskey Reserve

Pernot Ricard is updating and expanding its Jameson Irish Whiskey Reserve offering in the US with new packaging and the addition of two new products. The company said recently that it will introduce Jameson Gold Reserve and Jameson Rarest Vintage Reserve to the range, as well as unveil new packaging for its Jameson 12 Year Old Special Reserve, Jameson 18 Year Old Limited Reserve, Jameson Gold Reserve and Jameson Rarest Vintage Reserve. Pernod Ricard USA brand director for Jameson, Wayne Hartunian, said: "We wanted to update the packaging to be more reflective of the quality and heritage of the whiskey itself while establishing a family look that helps our consumers identify the Jameson range at retail and on-premise."