After listening to customer feedback which indicated a requirement for a new mixer bottle for the adult soft drink market, Croxsons has launched its new 200ml mixer bottle into the market. With an attractive shape, there are some key design features worth noting. The bottle is manufactured in the UK. As a UK-based company, this is something Croxsons tries to ensure with as many of its products as possible because it reduces its environmental footprint. Also the additional benefits such as reduced transport costs and delivery times can be passed on to the customer. Feedback also indicated a need for a bottle of taller dimensions. The increased height not only has improved shelf presence, but increases customers' perception of value. With this new bottle, it is noticeable that the label sits in a "recess". This design feature, although small, offers improved label protection, particularly when in transit, serving to protect product branding.
