Beatson Clark has agreed a contract with the company Well Well Well Ltd to create a 50cl bottle for the water bottler's Ashe Park Natural Mineral Water. The new 50cl bottle is seen as a sensible alternative for couples or groups of diners wishing to drink from individual bottles. By trading up from 33cl to 50cl restaurateurs can increase their water revenue considerably. Indeed, the 50cl size is claimed to be the fastest growing size in Europe. Beatson Clark's packaging was essential to the launch of the 50cl bottle and the brand aims to convey elegance and quality.
Origin
Unknown
Journal Title
Glass 78 3 April 2001 81
Sector
Container glass
Class
C 1733