New Look For Smirnoff Black Vodka

Smirnoff's black lable vodka has had a makeover. The premium glass bottle contains a snazzy new design featuring a gold eagle crest and a metal cap, plus it's doubling its advertising budget with a national press campaign from February to July 2008. The product is aimed at the 25-35s and sells for £15.00 per bottle in Waitrose.

Author
Un-named
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Journal Title
Harpers 18 January 2008 18
Sector
Packaging Abstracts
Class
PA 242

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New Look For Smirnoff Black Vodka
Harpers 18 January 2008 18
PA 242
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