Moet & Chandon's packaging has been revamped, with the foil and labelling on each bottle given a new look. The Champagne house said the design gives each bottle a "more contemporary and seductive appeal." The design, which has been on shelf in the USA since July, will be rolled out onto shelves in the UK late September. UK brand director Caroline Warner said: "All the recognisable and well-loved elements of the brand DNA will remain, but the look will be more elegant and more luxurious than before."
Origin
Unknown
Journal Title
Off Licence News 1 Sept 2006
Sector
Packaging Abstracts
Class
PA 34