New Look For Martini

The Martini brand family has been expanded with the introduction of a new reference, Martini Rosato. The product aims to capitalise on the current trend for all things pink, using a combination of white and red wines to create a new rose vermouth. Rosato is presented in a new bottle design that has been adopted by the entire Martini range. The curvaceous bottle & clear label aim have been developed to increase visual appeal and make the brand a more relevant proposition for younger drinkers. The company has also recommended new servings to heighten appeal; the recommended mixer for Rosato taps into another of today's hottest trends - pomegranate juice.