New Kronenbourg 330Ml Bottle Meets Rising Demand

Scottish Courage has launched its leading premium later, Kronenbourg 1664 in a new 330ml glass bottle made by United Glass. UG sales manager, Evan Williams, commented: "This is a further extension of Kronenbourg 1664's Eiffel bottle concept which is now produced in 250, 300, 330, 660 and 750ml sizes. The range shows how brewers are using glass in imaginative ways to satisfy a whole variety of drinking occasions and retail opportunities in both the on- and off-trade." Precise design was required to translate the distinctive, large embossing into a format that worked practically with the new capacity while preserving the overall appeal of the container. (whole item)